Mergent, Inc. is a leading provider of business and financial information on global publicly and privately listed companies. Mergent has been a trusted partner to academic, corporate, and financial professionals and institutions globally for over 100 years. Coupling Mergent’s expertise in developing products for the reference marketplace with Dun & Bradstreet’s private company database and FirstRain, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.

Mergent’s focus is to create global financial data solutions, combining their expertise with the latest technology for their customers. Every product designed at Mergent is uniquely developed in response to a specific customer need as they view every client relationships as a partnership dedicated to building value.

Some of the challenges that Mergent was facing in the market were that they needed to stay ahead to help enter new markets. In order to do that they needed to:

• supply real-time insights to complement other data in the platform
• deliver business relevant social media content
• provide visualizations of the insights to increase engagement and efficiency

Mergent now has a robust but quick-to-market solution that helps them deliver specific customer demands that need to be addressed around real-time insights and social content. With FirstRain Analytics in Mergent Intellect, Mergent’s sales team can now deliver add-on value to existing clients and attract new clients using:

• powerful analytics technology: exact, precise intelligence without web noise
• business-focused social content: only the business relevant, social content including blog posts and trending Twitter conversations
• intuitive visualizations: highlight what’s trending/breaking in specific company and market intelligence

“Recently we demonstrated our upgraded Mergent Intellect product including FirstRain analytics and visualizations at the American Library Association conference. The response was positive and our sales team believe they can immediately generate more sales with the new product” commented Neel Gandhi, Director of Product Management.