FirstRain technology platform captures the vast sea of unstructured data available across the global and social web and applies layered algorithms to extract meaning, derive business developments and implicit relationships, and deliver an in-depth timely understanding of events unfolding in companies and markets. The ever-growing business web contains tremendous detail and variability of data available on nearly every industry and market – all scattered, fragmented, inconsistent and mixed with huge amounts of noise.
Seeing and understanding the business content on the web requires processing millions of unstructured pages of content from the web daily topped with the exponentially bigger candidate content set from the Twitter firehose. FirstRain captures it and maps it in real time against meaning, relationship structure and relevancy models that are vastly different across each business sector and industry.
FirstRain solves the challenge of how to make sense out of the business information overload that your company and employees are faced with every day by:
SOURCING
FirstRain’s discovery engines are continually identifying, profiling and prioritizing sources, based on their contribution of business relevant content. Furthermore, FirstRain’s pipeline distinguishes the portions of sources that contain potential business-relevant content, as well as specific articles and results that deliver value-added information, from those which are simply syndicated with minimal new information.
Broad universe of global news, business, analysis, company and industry sources
FirstRain not only includes widely available news, but also local and regional sources, blogs, government and NGO sources, and many other specialty and in-depth industry sources. FirstRain’s information sourcing is broadly globally focused, and delivers region and local-level information available in English from over 160 countries in every region across the world.
Twitter in addition to global web
The Twitter stream is orders-of-magnitude higher in volume, frequency and signal-to-noise ratio than the global web. However, it is a critical source of potential business-relevant insights. FirstRain accesses the entire Twitter firehose to uncover, categorize and deliver only high-quality, business-relevant intelligence.
Internal/Enterprise-specific sources and formats
The data across your enterprise is often disjointed, staying in silo’s in each team, increasing in volume exponentially, every day. The departments, teams and individuals who create this data, often do not know what else is happening across the enterprise as they are executing on their goals and business objectives in isolation. Your enterprise needs a way to access intelligence developed by the people they work with, the prospects and customers they engage, and outside the company. FirstRain can filter through, tag and categorize internal meeting notes and other company-specific sources (e.g. analysts reports, self published competitive analysis and market intelligence, and indexed web pages) alongside the web and social content to deliver a unified information experience to your teams.
CATEGORIZATION
FirstRain has developed cutting edge machine learning and data science techniques that allow us to discover and acquire the magnitude of data in large-scale ways that were not possible before. The data is mined for structure and significance, the dots are connected in a unique way that imitates human brain, and the real-time understanding of the global business world is revealed and presented in an easily consumable fashion.
Our high-performance analytics and categorization pipeline continually maps the massive stream of global, web and social content against FirstRain’s high-resolution Business Web Graph™ of global public and private companies, markets, business entities, concepts, relationships and many thousands of constantly evolving business and industry-specific topics.
This enables dynamic categorization based on strength of relevance, noisiness and nature of the subject, and weighted linkages between related industries, companies and topics. The result is that FirstRain delivers a level disambiguation, and meaning-based categorization that far exceeds the relevance and quality that can be achieved through search or keyword-matching approaches.
FirstRain’s categorization and structure approach:
ANALYTICS
The FirstRain content pipeline and categorization engine form the foundation for the sophisticated information experience. They convert the unstructured content that is constantly flowing through the open web and Twitter into mapped structures with meaning, relevancy, weighting and relationships. FirstRain is then able to tap this mapped dataset to generate high-impact analytics and insights that reveal significant developments, emerging trends, explicit and implicit influences, and relationships across companies and markets.
FirstRain uses many analytics techniques to close the last-mile gap towards a high-impact information experience for each person. This includes grouping and clustering, identification of trends and relationships, identification of unusual or emerging patterns, extractions of facts and heat maps, etc. These analytics discern individual care-abouts and are critical for making high-volume, broadly sourced content more meaningful, valuable and actionable.
MEANING AND IMPACT
Impact in the moment is not just about presentation and workflow, it’s about delivery of the right information at the right time, with the right density, with the end user in mind. FirstRain uses many analytics techniques to close the last mile gap towards a high-impact information experience inside of its applications and enterprise and end-user solutions. FirstRain is aware of the contextual situations in which its content is being consumed, and delivered flexible integrated information experience that depends on your information needs, device you are using, situation in which you are logging into a portal or app, and market conditions.
PERSONALIZATION
FirstRain applications, enterprise and end-user solutions utilize a last-mile layer of user-adaptive analytics. Data science based systems are used to connect FirstRain’s store of content and analytics to compile insights that serve each professional’s unique interests and needs. The FirstRain solution delivers just-in-time situational awareness and understanding – with the ability to deliver user-specific business prompts at the right time, with the right information density across an organization, groups, teams and individuals.
