MarketMine

To avoid a disruption like that caused by Airbnb, all types of hospitality companies are incorporating technology on their own and in response to a market demanding technology throughout their hospitality customer journey. Let’s look at three transformative technologies that the hospitality industry is jumping on: wearables, virtual reality, and artificial intelligence.

Recently, FirstRain had the opportunity to sponsor a dynamic event on leaving the competition behind, hosted by the Silicon Valley chapter of Strategic and Competitive Intelligence Professionals. This recent event included information on the SCIP by Alok Vasudeva, the local chapter head, and a presentation on escaping velocity by Michael Eckhardt. Eckhardt, Managing Director & Senior Workshop Leader for Chasm Institute was also a contributing author to Geoffrey Moore’s book, Escape Velocity: Free Your Company’s Future from the Pull of the Past.

From companies to technology to cars themselves, the Autonomous Car market is driving us all into a new, collaborative future. Even now, auto manufacturers and car service companies are establishing surprising relationships in order to win this grounded version of the “race to space”.

Each social network has its own persona. However, the socialite that is Facebook along with our professional, LinkedIn, both seem to be undergoing respective identity crises. Facebook is crossing into professional realms while LinkedIn users seem to be favoring the social aspect of the professional social network.

Finalizing your 2017 B2B Marketing strategy? Nowadays, personalized messages aren’t just for B2C. Even for B2B, buyers increasingly voice that they want to be treated like humans, not numbers. In the coming year, personalized experiences for business buyers will emanate from multiple channels including deployment of digital content, social interaction, and user communities.

The Internet of Things (IoT) is undergoing a revival thanks to advances in big data, machine learning, and artificial intelligence. As consumers rush towards the benefits of wearable technology and smart house applications, a handful of revolutionary thinkers are applying the technology to benefitting our earth from sustainable smart cities to wildlife conservation.

Women hold proportionally fewer sales roles than men and the number is dropping. The same researchers that investigated the personas of top salespeople discussed in my recent post also considered the differences between men and women in sales roles.

You’ve heard about the recent cyber attacks. Everyone has. Now, everyone is questioning his or her own cyber security status. Regardless if you are a vendor or a buyer, in tech or retail, following movements in Cyber Security is essential to business success. In other words, always be prepared because it just makes good sense.

We’ve heard of Hunters and Farmers. However, a recent webinar from Top Sales World, “Account Based Selling: Stop Selling & Start Guiding”, claims the Fisherman is the true MVP of selling. But who is the Fisherman and is he, in fact, the sellers currently at the top today?

FirstRain's newest marketing intern went to Dreamforce 2016 where they experienced Marc-sightings, trail hiking, and product demos – all while meeting industry experts.

It's National American Business Women's Day! The date marks the formation of the American Business Women’s Association on September 22, 1949. Since the association’s mission encourages businesswomen to support and recognize one another, we’d like to take a moment to look at the journey women in business have taken in America.

FirstRain employees discuss the GHC/1 conference they recently attended in Delhi, India. Overall it was a splendid networking event where women got to meet and be motivated by the life stories of domain experts.

We noticed executive-level employees neglecting or forgoing LinkedIn profiles. If you are relying on LinkedIn alone, you might be missing top-level changes in companies of interest. Supplement the network with a tailored research tool, FirstRain.

There are only 25 days until Dreamforce 2016! Enjoy this infographic made in collaboration with Perch, that will help you make more connections while saving money at Dreamforce.

FirstRain is proud to announce that it has been recognized as an IDC Innovator in a recent report that identifies key players pioneering the U.S. financial compliance and risk analytics markets.

Today’s CSOs must understand disruptions and their competitors, and be agile with a clear mindset, bold attitude and a keen insight of the best marketing strategy. They are responsible for connecting the dots; finding sales intelligence and new value propositions to better target go-to-markets and finding ways to move enterprise solutions forward, making the business profitable and expanding value in the product offering.

Digital business has made a once linear marketplace, fast-paced and in constant change and stagnant leadership mindsets can no longer remain competitive. Successful business tactics that worked in the past will leave you in the dust today. To optimize a business strategy, one must be able to adapt quickly to change, and be aware of risks, opportunities, market changes and trends

Buyer Persona Series: Customers are demanding more of a digital experience, and the rise of a Chief Digital Officer (CDO) has soared to fulfill the need. Providing customers with the most valuable digital experience is a CDO’s primary objective.

It’s a new year and everyone is looking for digital trends that will optimize business strategy this year. We trust that things are already in full swing your business initiatives and we want to recap on our favorites brought to you from our friends at Altimeter.

Buyer Persona Series: The C-Suite has a new kid on the block; the Chief Data Officer and they are here to stay. Many had predicted the roles of VPs and Directors of Analytics would rise to the C-Suite, and they certainly have.

Buyer Persona Series: Many may not recognize the title, “Chief Strategy Officer,” as part of the C-Suite, as the role has recently become popular, but will recognize a CSO’s duties.