« Back to MarketMine Blog

Posts in July 2015

Nasscom-Blog-2

Innovation and Maturity of Analytics Case Study

Jul 2015/in , , /by

FirstRain’s case submitted on ‘Personal business analytics platform for reasons to call’ was selected for NASSCOM Top 50 ‘Excellence in Analytics’ 2015. The case study was selected from over 200 submissions received. As a result, NASSCOM has released a report reflecting the application, innovation, and maturity of analytics. The evolution of new technology that drives analytics adoption is trademarking globally. Shifting to a analytics centered culture is an exponential, high-powered change.

 

Read the report here.

 

Stevie-Award-2015

Vote FirstRain for “New Product of the Year – Business Intelligence Solution”

Jul 2015/in , , /by

FirstRain is proud to be named a finalist for “New Product of the Year – Business Intelligence Solution” as part of the Annual American Business Awards for our recently released Personal Business Analytics for CRM solution!

Our submission highlighted the “unique way that FirstRain ranks top accounts by the quality of triggers that are dynamically discovered based on a user’s role, and the products and services they sell. And how using an adaptive business graph that delivers unmatched categorization and precision, and in-the-moment, context-aware personalization, FirstRain can coach sales teams by alerting them of “Deal Breakers” and ”Accelerators” – which include real-time triggered events on potential risks in active Salesforce.com sales opportunities, or real-world events that will help accelerate sales discussions.”

As a result of our nomination, we are included in voting for the People’s Choice Stevie Awards for Favorite New Products.

Voting is open, and the winners will be honored at The American Business Awards’ new product & tech awards banquet in San Francisco in September 2015.

TO VOTE, PLEASE GO TO: 

http://firstrain.it/1Cld1L9

Short Code: W496Y

Nasscom FirstRain

FirstRain Wins “Excellence in Analytics 2015″ Award by NASSCOM

Jul 2015/in , /by

FirstRain’s case study on Personal business analytics platform for reasons to call has been chosen for NASSCOM’s Top 50 Excellence in Analytics 2015. The award was presented at the NASSCOM Big Data & Analytics Summit in Hyderabad, India on June 25, 2015 with the theme of “Data-Driven Disruption – The Next Frontier”. The National Association of Software and Services Companies (NASSCOM) is a trade association of Indian Information Technology (IT) and Business Process Outsourcing (BPO) industry. This summit brings together industry professionals, companies and individuals from the field of Big Data and Analytics.

MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers, rapidly changing business models are presenting challenges as well as opportunities for enterprises to explore innovative solutions available in the ecosystem. The need for drawing better insights from huge volumes of data has fueled the need for innovative analytic solutions”.

FirstRain analyzes external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to-market strategy, business relationships, and investments.

Introducing Orion

New FirstRain Orion Architecture Release Shakes Up the Business World

Jul 2015/in , , /by

The wait is over. The FirstRain Orion release is causing quite an impactful stir in the world of technology. Orion, released on June 17th, is the world’s first analytics platform that brings together external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to marketing strategy, business relationships, and investments.

Recognition for this universal architecture is coming from every angle, including senior executives from Racepoint and top 10 global pharma company who highlight “smooth integrations” and “increased productivity” driven by FirstRain solutions. The primary topics of discussion displayed Orion’s ability to elevate the delivery of information by:

  • Introducing new families of business analytics, such as marketing campaign enrichment, diverse fact extraction, opportunity and business risk triggers and financial risk analytics to create rich and concise real-time business insights, and enable executives, sales, marketing and finance professionals to make higher quality decisions.
  • Using a modern, dynamic and adaptive architecture that builds high precision business data analytics from a broad spectrum of content, delivered together into one user experience.
  • Easily integrating into the client’s business workflows and existing platforms through each step of the revenue process – whether building go-to-market strategy, creating smart context-aware lead generation campaigns, discovering and developing new sales opportunities, or identifying business risks.
  • Automatically personalizing and configuring the insights for each user, team or for enterprise-wide initiatives.
  • Being fully mobile native and responsive to create a powerful, compelling information experience on smartphones or tablets.
  • Incorporating both external unstructured data, from the global web and social media, with internally created unstructured business data.
  • Rapidly deploying through Web service APIs to increase both internal user engagement and the customer value delivered through commercial solutions.

“We are delighted to bring the new FirstRain Orion architecture to our Fortune 1000 enterprise customers,” said Penny Herscher, FirstRain president and CEO. “The seamless integration of critical and personalized customer and market insights into their enterprise-wide solutions and mobile-first initiatives will help them grow revenue by dramatically improving the speed and quality of the employee’s daily business decisions.”

Review some of the articles covering the FirstRain Orion:

New analytics platform from FirstRain

FirstRain Extends Analytics Reach to include Internal Data Sources

back to top
MENU