Few things indicate an industrial revolution better than a controversial topic that ironically becomes a unifying factor. The biggest, boldest, headlines shout that 3 in 4 Americans are afraid to drive in an autonomous car, Uber and the DMV are head to head, and the autonomous car industry has the potential to eliminate jobs in up to 128 industries. However, other headlines have written a different story. From companies to technology to cars themselves, the Autonomous Car market is driving us all into a new, collaborative future.
Considered an initial stretch on the roadway to fully autonomous cars, V2V technology, vehicle-to-vehicle, is a wireless network enabling cars to converse with each other. At the next level, the technology would extend to V2I, vehicle-to-infrastructure, enabling cars and say, stoplights, to communicate as well. Consider a future city that is completely connected, from autonomous cars to smart buildings.
Collaboration is not just in the future. Even now, auto manufacturers and car service companies are establishing surprising relationships in order to win this grounded version of the “race to space”. Industry giant General Motors has reached out to carpool service application, Lyft, to test self-driving taxis. Alphabet, Google parent and Autonomous Car technology leader, may now be an Autonomous Car social leader as well in its car project, Waymo. The company already paired with Chrysler Pacifica minivans and is now in talks with Honda on accommodating Waymo’s self-driving technology in an upcoming model – a significant change from Google’s small, bubble cars I pass on our Bay Area roads. In a recent development, Audi and Nvidia have united over autonomous cars.
Those large companies seeking committed relationships, are resulting in start-up acquisitions at every turn:
Why do Autonomous Cars drive such cooperation? Maybe it is the cars’ origin – a unique world of technological cooperation. Founder of Comma.ai and iPhone unlocking, 26-year old George Hotz, has published open-source software and hardware driving agents in an effort to “become the Android of self-driving cars”. Consistent with this approach, Linux has devoted a foundation project to the mission of “creating open source software solutions for automotive applications.” The project, Automotive Grade Linux, or simply AGL, recently released the most advanced version of its platform yet. The AGL community is made up of nearly 90 companies with an impressive roster of Ford, Honda, Toyota, and more.
“This unprecedented level of collaboration is a clear indication that the automotive industry is adopting an open source development methodology that is resulting in faster innovation with more frequent software releases and new features.”
Dan Cauchy
Executive Director, Automotive Grade Linux
Maybe you’re not a fan of jumping on bandwagons. But with expectations of 21 million autonomous vehicles sold globally by 2035, it might be time for all of us to take a seat in any wagon pulled by the Autonomous Car.
This blog is part of an Industry & Market Series – analyzing what FirstRain users are tracking at the moment in order to gain advantage for the moment.
Each social network has its own persona. We have the style icon, all looks, in Instagram and the hotheaded, no-filter urbanite that is Twitter. Then, there’s the socialite, Facebook, and the professional, LinkedIn – both who seem to be undergoing respective identity crises.
Traditionally a sharing point for family and friends, Facebook is crossing into professional realms. TechCrunch recently shared Facebook’s announcement that it is testing out job features. The idea is to give businesses the ability to promote job listings from their company Facebook pages. These recruitment features include job post creation, posting, and even the ability to receive applications. Similar to applying directly through LinkedIn, Facebook is considering a prepopulated format when applying through the network.
This isn’t the first time Facebook has tested LinkedIn-esque features. Last year, Facebook tested out “Profile Tags” that showcased a user’s interests, skills, and personality. Sound familiar? Take a peek at your LinkedIn endorsements.
LinkedIn users seem to be favoring the social aspect of the professional social network. My colleague finds about every third LinkedIn update on her feed to be more personal than professional. However, it’s difficult to pinpoint what’s driving this behavior.
A confusion of what is “work related” is possibly to blame for the increasing clutter on our LinkedIn feeds. For example, the included quote was pulled from a lengthy LinkedIn post.
The quote was accompanied by a big, smiling, “selfie.” Though work and career are essential themes to the post, the emotional description and personal image reflect Facebook’s intimate reputation more than that of the professional networking psyche originally associated with LinkedIn.
The pseudo-work related post formula has spread like wildfire across LinkedIn. Always, a personal photograph follows the assertion. Another “selfie” shot I came across this morning was captioned, “Ready for my first interview!” I can’t image any interviewer not checking the LinkedIn profile of candidates before meeting.
Alongside the emotional, personal posts popping up throughout your updates are the political statements. Statements an employee wouldn’t dare utter in the office are suddenly posted for every co-worker to see in dark gray Source Sans font.
Rather than these posts being overlooked, LinkedIn users can’t resist the bait. Each political post is accompanied by Tweet-worthy replies from every part of the political spectrum. Even posts without political themes are subject to these users.
There’s no confusion of these being unrelated to work (unless one’s industry is, in fact, politics) so what’s driving users to share these on LinkedIn?
LinkedIn may be, accidentally or not, encouraging unprofessional behavior. Just as Facebook has begun to mimic LinkedIn, LinkedIn is mimicking other social networks, especially those heavy on the social. Earlier this year, LinkedIn began developing its own version of Facebook’s “Instant Articles”.
Nowadays anyone can “publish an article” to LinkedIn’s “news” in the same style used by any unprofessional blogging platform including the micro-blogging network Tumblr, with its neo-new wave, post-punk persona. After publishing a blog an article, it will be conveniently placed into the view of their connections via LinkedIn’s “Recommended Reads” emails’ “Published by your network” section. If you play the game right, as outlined here by this highly-shared author, LinkedIn Editors will push your news to the featured #dailyrundowns. Though curated by the human hand, the Daily Rundown sometimes consolidates trends across all interests, creating one noisy summary. Take a look at the below headline on death.
In a world of information overload, the last thing we need is a noisy, one-stop shop. From retail to news to TV channels, our society is demanding filtered, specific access points to what we consume. If LinkedIn loses its sense of self, we lose a productive, professional networking tool and the relevant-information sharing possibilities it offers. On the flip side, if Facebook loses its carefree persona, I may have to limit the number of cat photos I post.
Still not sure the lines are being blurred? Check out this comment made on LinkedIn CEO Jeff Weiner’s recent update:
