Do CMOs need to be data scientists? Not with the right tools
CMOs definitely need the skills to interoperate data, but they could save time by taking advantage of predictive analytics tools rather than parsing the future out themselves.
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CMOs definitely need the skills to interoperate data, but they could save time by taking advantage of predictive analytics tools rather than parsing the future out themselves.
You can work smarter, not harder, and drive more revenue by making sure of a few critical things.
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The world is more social than ever—and selling is no exception. Salespeople should take advantage of social selling to drive more wins and increase revenue.
In an industry where time is money, every second you spend in the sales cycle is key. However, if you take advantage of the tools at your disposal, you can shorten it significantly.
Every business knows the upside of mobile for sales, but many have not figured out a strategy. Personal business analytics drive effectiveness on the go.
Sales teams hate decreasing efficiency searching for marketing content. But with the right tools they don’t have to work for actionable customer insights.
In order to increase sales and sales productivity, it’s important for sales reps to know what the demand side is thinking in their specific market.
In an enterprise—and even within the same sales organization—it’s unlikely that employees will all benefit from the same business intelligence.
