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Strategic account management is not a new sales strategy and it is known that effective SAM programs create customer loyalty, stimulate growth, enhance profitability, and lead to innovative service delivery. Since 1964, the Strategic Account Management Association (SAMA) has been focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.

This year’s 51st annual Strategic Account Management Association conference is taking place in San Diego next week from May 4-7th. Attendance is expected to be over 700 SAM professionals and sales executives from all over the country. With over 40 sessions, this year’s conference focuses on ‘transforming strategic account management from a sales strategy to a corporate strategy’ should lead to great discussions and learnings from attendees and speakers!

FirstRain is a proud sponsor of this year’s conference and FirstRain’s VP of Marketing & Alliances, Daniela Barbosa and FirstRain Executive Fellow, Nima Niakan will be in attendance to learn about best practices in competing for the future!

Attending? If you want to schedule a meeting with Daniela or Nima at the conference, drop us a line.

We look forward to seeing everyone next week!

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