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At FirstRain our customers are business people – people looking for high quality real-time intelligence – and so they include both marketing and sales, and investors. Within the investing community we are considered a type of independent research. Independent because we just supply research, we don’t trade or sell you positions, unlike the big banks.

Investorside is an industry association that was formed to help investors find and consume independent research – especially important after the scandals of the early 2000s when sell-side analysts had been pushing stocks they did not believe in.

This month FirstRain is featured on the Investorside site – you can read their newsletter here.

and here is an excerpt:

Smarter than Google or Traditional Intelligence Databases

According to Herscher, business professionals struggle between incomplete and inflexible news or intelligence systems — or Google — as choices for decision content. So they are faced with either incomplete information, or such a quantity of irrelevant information that they cannot find the useful intelligence.

“If you are trying to do an in-depth analysis on Domino’s Pizza as an investment candidate – looking for company strengths and weaknesses, competitive positioning and market demand drivers – in a Google search you will have to wade through store locations, coupons and menus,” Herscher explains. “Conversely, if you use a news service, or even an intelligence database like Factiva or Lexis Nexis, you will be missing critical web content.”

FirstRain monitors and then extracts, filters and organizes only relevant intelligence from the web. The information is delivered to users as efficient reports about a company’s business environment including recent events, industry trends, competitive dynamics and management turnover.

“FirstRain is particularly valuable in helping clients keep track of fast-moving industries such as technology and clean energy,” Herscher continues. “Users can monitor critical industry topics and lists of companies and receive monitors to keep them up to date with the important changes impacting their holdings.”

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