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One challenge of being an information solution that’s been designed from the ground-up to be easily used by business professionals who are not professional researchers, is the mistaken assumption that corporate libraries wouldn’t be interested in FirstRain.

So it’s always gratifying, then, when yet another customer comes along that helps us dispel this myth. We’re very happy to announce today that leading international commercial law firm, Bird & Bird, has selected FirstRain. And once again, it’s Bird & Bird’s Library and Information Services team that selected FirstRain as the solution to provide business monitoring to their organization, and assist with the dissemination of that intelligence across the firm.

Bird & Bird has integrated FirstRain into both their ad hoc research process, and is used to provide ongoing updates to their firm’s fee earners. FirstRain was selected, as Cecilia Cheung, Head of Library at Bird & Bird noted “In order to to give Bird & Bird Fee Earners competitive advantage …”.

We know that many info pros love FirstRain because of our unique and patented Business Web Graph(TM). Better than a conventional, linear taxonomy, FirstRain’s Business Web Graph takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates live interconnections between them using our unique Business Lines and Dynamic Topics.  The result is a dynamic graph of linked Business Web concepts we apply to all of our content–and continuously update based on the living Web. It’s the industry’s best collection of business topics, and is one of the many reasons FirstRain is the market leader in filtering out the noise of the consumer Web and delivering your users only highly relevant Business Web content.

We’re very excited to be working with the Library at Bird & Bird, and can’t wait for the next myth-busting customer to come along!

By the way, for those of you who will be at next week’s Special Libraries Association 2011 Conference in Philadelphia, stop by and see us at Booth 540! We’ll be giving away an iPad every day, hosting Beer & Cheesesteak cocktail parties, and our own Nima Niakan will be leading a session on developing effective Sales & Marketing triggers. Hope to see you there!

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