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Penny shared her insights into the changing relationships between CMOs and CIOs on The Economist‘s marketing blog, Lean Back. The post looks at how CMOs need CIOs more than ever as the marketing budget grows.

She writes, “Regardless of how much injustice CIOs feel, the success of their companies is increasingly reliant on their teams learning to align with CMO teams whose priorities—and very nature—are incredibly different from their own.”

Read the full blog post, “Why CMOs won’t lock CIOs out of the C-Suite,” here.

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