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Customer Insights Expands on Salesforce.com’s AppExchange

Oct 2013/in /by

For more than three years, FirstRain has been delivering big data insights to our Fortune 500 customers through the power of the Salesforce’s Sales Cloud. Today, we are excited to announce an expanded partnership with Salesforce and an upgraded version of FirstRain Customer Insights on their AppExchange.

 

The more than ten thousand FirstRain enterprise sales and marketing customers that access our service through Sales Cloud will now enjoy an even richer and more deeply embedded customer intelligence experience within salesforce.com. And the deepened relationship between our two companies means enterprise sales and marketing professionals can more effectively tap into the power of social and mobile cloud technologies to accelerate their businesses.

 

Our expansion into the AppExchange will not force our users to learn a new way of working; FirstRain’s Customer Insights are streamed and embedded directly into the salesforce client to help drive revenue by making every salesperson as informed as your top 10% achievers.

 

We’ll be showcasing the newly expanded Customer Insights solution at Dreamforce 2013, November 18-21, in San Francisco, California. See you there!

 

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Events at DF13 You Should Probably Attend

Sep 2013/in /by

Dreamforce just keeps getting closer, doesn’t it? And the closer it gets, the more things get added to its agenda. Do you know what sessions you’re going to attend yet… or maybe you’ve started by picking your “extra-curricular activities” first (don’t worry, we won’t judge).

 

To help you get started, here’s a list of sessions, people and activities we’re excited about!

 

1.    The Dreamforce Tweet-Up: Monday, 11/18
Meet people that you’ve gotten to know in the Twittersphere—in real life! Hope you don’t get catfished.

 

2.    Breakout Session—AppExchange Fast & Furious: 30 Apps in 30 Minutes
Who doesn’t want to be on the cutting edge? SFDC will be showcasing some of the latest and greatest apps—we bet you’ll find one your company can use (we sure hope we will)! Maybe you’ll even find an idea to #appthat.

 

3.    App Bash @ The Metreon: Wednesday, 11/20
Party your app off at the Dreamforce-sponsored party! It’s on the top floor of the Metreon, with amazing views of the city… and probably a lot of fun people. I also heard that DocuSign throws an awesome party, and they’re doing it again in 2013.

 

4.    Volunteering: Monday-Wednesday in the Plaza

 

Do good this year at Dreamforce and give back to the community.

 

5.    Breakout Session—Getting US Soccer Ready for the World Cup with Salesforce

 

We have a lot of soccer fans at FirstRain. We also have a lot of Salesforce fans. Perfect.

 

6.    And anything Girly Geeks!

 

Did we mention we’re going to the Grace Hopper Celebration this year?

 

Women in Tech: Sunday, 11/17

 

Women in the Dev Zone: Tuesday, 11/19

 

Girly Geeks Do Good: see #4

 

If you’re going to any of these, let us know! We’d love to meet you (you can also stop by Booth #N1924). And if you have others to suggest, tweet us @FirstRain. We already know Alec Baldwin will be there :)

 

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Free snapshot of FirstRain account intelligence is now on Salesforce AppExchange

Jul 2010/in /by

We’re making a snapshot of FirstRain intelligence available for free on Salesforce.com AppExchange today – so everyone can get access to intelligent business search results within their accounts, contacts, opportunities etc.

Today’s announcement is the new free applet – a snapshot – that shows What’s Hot for each account. What are the most important business topics impacting the customer? (for example breast cancer in the Pfizer example below) What are the most recent management changes? Who are the top competitors and what are the latest developments with them?

The snapshot is designed to help the sales person figure out what to say on a call or in a meeting – how to help the sales person make their conversation relevant to the customer and their business. Arming the sales person to talk about the changes impacting the customer’s business (and how he/she can help) rather than speed-and-feed a product.

Why should you care? Because unlike typical databases, FirstRain uses the web as the most dynamic, real time source of updates and intelligence for your sales campaigns. But unlike typical web search it extracts out the events that are impacting your customer… and de-junks, filters and ranks what’s hot for you, so you only see what matters. This means you can

- Prepare for a call instantly
- Understand your account in context
- See competitor events and top news and blogs
- Know the top hot industry topics impacting your accounts
- See key unannounced management changes
- Link into deeper intelligence and reports

=> Know what you should know — but never have the time to research

We have a number of customers who have already downloaded the applet and they are telling us that not only is the information immediately useful – but also downloading the applet was easy and it runs fast! Great to hear.

Here’s a link to the press release….. and here are some samples of how the applet works inside salesforce CRM. As you would expect – it also has many links into FirstRain so licensed users can easily jump into company briefs and deeper views of their customer’s business to use during meeting and campaign planning.

You can see a demo and screenshots – or download the app for yourself – on our page on AppExchange.

“What’s hot” smart summary – FirstRain chooses what goes onto the front page of the snapshot based on where the hot activity is for the account
Who are the top competitors – and what’s happening with them?
What are the hottest issues in the industry and what’s been happening?
What is the trend in management turnover – who recently joined and left – plus a link through to extracted management team lists
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