News

Playing the M&A Game? Business analytics is your trump card

Market Trends: Chief Digital Officer

FirstRain Buyer Persona

Buyer Persona Series: Customers are demanding more of a digital experience, and the rise of a Chief Digital Officer (CDO) has soared to fulfill the need. Providing customers with the most valuable digital experience is a CDO’s primary objective.

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Market Trends: Today’s CIO

FirstRain Blog Series

Buyer Persona Series: A core challenge for the modern CIO is finding fundamental technology that can be productive, predictive and proactive across the many divisions of a company and accessible through many platforms.

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Big Data Boosts Customer Intelligence

ladder

Big data analytics is set to become essential to business strategies outside of knowing where you should market or where there may be a sale.

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