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INmarket-header

Explore the impact of data across every industry and every sector at INMarket on July 8th

Jun 2015/in , , /by

The dawn of data-driven is here. Gone are the days of getting excited about backwards-looking analytics and reporting. Join us at INmarket on July 8th, in San Francisco to explore how data and AI are driving billions of dollars of revenue for B2B marketing and sales. Predictive intelligence will impact all industries, businesses, and our daily lives in ways we can only begin to imagine.

Speakers include senior executives from Cisco, Forrester, LinkedIn, Salesforce.com, MongoDB, CSC, NetSuite, Lenovo and many more. The agenda will include topics such as:

  • How data and predictive will become the central nervous system for all sales and marketing
  • The CMO’s perspective on how to compete and win
  • Winning the in-market customer: The sales leader’s perspective
  • A guide to the universe of B2B intent data: What data is truly predictive?
  • How to build a data-driven organization
  • The past and future of B2B marketing technology

As a partner of 6sense, we’re happy to share a 25% off discount code with you (plus all registrations go to . Use code FIRSTRAIN when you register and we will see you there!

future now

FirstRain’s Dreamforce Star Guest: The Future is Now

Nov 2013/in /by

Imagine it’s 2025, downtown San Francisco is pulsating with large inflatable structures that seem to grow from the ground. Customers have had their ‘revolution’ and the Internet of things is no longer an idea–there is now a platform for “listening and acting on information from connected devices by creating a workflow around not only identifying the anomaly within a device,  but also figuring out what to do with the anomaly.” Developers can now deploy to a range of social, mobile, and connected devices.  Platform services include 10X more API functionality then one ever thought possible. Developers can build customer apps, wearable apps, product apps, whatever apps they want in a scalable flexible platform. It is now the era of the “Internet of Customers.”

 

But proliferation of global and social business web information has made accurate insight into the business an intractable problem because companies and markets change every day. Robots, that were supposed to assist humans in everyday tasks, are still not a reality.

 

But wait, it is not 2025 but 2013, and Dreamforce is happening, and while salesforce.com has managed to crack many of the items listed above, all but for the last two- and that is where their partner, FirstRain comes into play…

 

So after you see the amazing inflatable structure and listen to the Salesforce 1 annoucement, come by booth #N1924 to see how FirstRain delivers into the salesforce platform real-time analytics for true business insights. All while visiting with Chassis the Drinking Serving Robot- because everyday tasks like pouring a drink should by now be fully controlled by a robot, no?

 

Stop by, get a picture with Chassis, and have a drink on FirstRain.

 

Moscone North Booth #N1924, Expo Hours:

 

Monday 12pm-8pm  (Possible Dance-off with @TooSaasy during opening reception 6-8pm?? No Twerking allowed!)

 

Tuesday 2pm-5pm

 

Wednesday 9am-5pm

 

Thursday 9am – 2pm

 

 

dreamforce

Come See FirstRain at Dreamforce!

Nov 2013/in /by

Step into Your Customer’s Reality with FirstRain

 

FirstRain is ready and excited for Dreamforce—and we want to see you there! We’re doing a lot from Sunday to Thursday, so take a look below to see everything we’ve got going on… then follow us @FirstRain!

 

Booth hours are:

 

Monday        12:00pm – 8:00pm

 

Tuesday        2:00pm – 5:00pm

 

Wednesday  9:00am – 5:00pm

 

Thursday      9:00am – 2:00pm

 

Our booth is going to be our home base, and we’ve got some great activities going on constantly. Swing by Booth N1924 to:

 

 

  • Be served a drink by Chassis the robot. How many people do you know who can say a robot bought them a drink?

 

 

 

  • Win a FitBit Flex. We know you’ve been eyeing them… and maybe it’s on your Christmas wish list. If you come by the FirstRain booth and get a demo, maybe you won’t have to wait until the holidays to get one!

 

 

 

  • Learn how you can make your sales and marketing teams more effective—and help a great cause. For every demo we give of our product, FirstRain will donate $2 to Soles4Souls and provide shoes to people in need.

 

 

 

Want more? We’re hosting some great sessions and talks at Dreamforce this year. Come see how our customers changed their sales and marketing game:

 

Women in Technology Table Talk: Achieving Effective Communication

 

Time & Location: Monday, Nov. 18th: 10:30–11:00 AM | Moscone Center West, Women in Technology Salon

 

How can women take a seat at the table with other developers and make sure their ideas are heard? Join us at the Women in Technology Salon for an informal talk, featuring Penny Herscher from FirstRain and Lori Williams from Appirio, on how to get your message across with confidence and persuasion.

 

 

Changing Sales: How Enterprise Sales Use Customer Insights To Drive Sales Growth

 

Time & Location: Monday, Nov. 18th: 3:00-3:30 PM | San Francisco Marriott Marquis, Foothill G1 + G2

 

Arming your sales team with insights and analytics within salesforce.com that actually drive growth and improve sales productivity is one of the biggest challenges most enterprises face—but is essential for positive ROI. Join FirstRain CEO Penny Herscher and Quality Technology Services’ VP Sales Operations Chris Oberkfell as they discuss how QTS is addressing this challenge.

 

 

Become a Mobile Hero: How to Turn BYOD and Multitasking into Revenue

 

Time & Location: Tuesday, Nov. 19th: 11:30 AM-1:30 PM | Yerba Buena Garden, Main Tent, Table 8

 

Enterprise mobility and BYOD have dramatically shifted the work-life landscape, giving enterprises an incredible opportunity to take advantage of how connected people are. With the amount of personal time people spend time on their smartphones and tablets, however, enterprises need to think about how they fit into the multitasking employee’s mobile world.

 

YY Lee, COO of FirstRain, will lead a discussion about the opportunities that the constantly connected environment presents to enterprises. She’ll address the differences between enterprise and consumer apps, what enterprise apps can learn from the consumer world and how to reconcile the two spaces to turn BYOD and multitasking into revenue for your company.

 

 

New Reality: How Big Data Insights Help Cisco Stay on Top of Its Marketing Game

 

Time & Location: Palace Hotel, Presidio | Wednesday, Nov. 20th: 10:30-11:00 AM

 

Empowering strategic marketers to take action in a changing market is challenging, especially in today’s post-recession economy—but to compete, it’s essential. Join us as Cisco’s Charlie Treadwell and Zunesis’ Evan Escobedo discuss with FirstRain CEO Penny Herscher how Cisco uses a revolutionary market insights solution to develop and implement their go-to-market strategy.

 

We’d also love to meet with you. Schedule some time now!

 

Revolution

What Does it Mean to Join the Customer Company Revolution?

Aug 2013/in , /by

By Nora Weintraub

You’ve probably already been hearing (and getting excited!) about salesforce.com’s upcoming Dreamforce 2013 conference. The theme this year is “Join the Customer Company Revolution”—but what does that actually mean? To get everyone ready for the largest vendor-led tech conference, salesforce.com has been streaming live conversations with experts about the conference, but before you head to San Francisco in November, you must understand the key aspects of customer companies.

A customer company is completely obsessed with its clients and able to collaborate with them to create a strong brand. By being centered on its customer, the company develops a bond with them based on trust. How can your company do all of this? Now, we’re not going to give away all the insider secrets before Dreamforce, but here’s a few tips to help you become customer-obsessed, customer-collaborative and customer-trusted to truly start understanding your customers before the conference.

1. Customer-Obsessed
If you’re not 100% committed to your customer, what’re you left with? Most likely, a struggling business that just can’t find its market niche—and is suffering for it. Being a customer company means being completely infatuated with your client. This means constantly researching your customers to stay up to date on their business lines, what’s going on in their market and what their customers need. Being customer-obsessed requires your constant focus on providing your customer with the best experience with your company possible.

Doing this doesn’t have to be too difficult. Your company can realign its mission to officially make the business customer-centered and gather customer insights to get started. According to Customer Care News, your company can follow the likes of Apple and Starbucks to become an “experience maker.” Every time you connect with a customer, your company can be focused on creating a great experience.

2. Customer-Collaborative
Part of developing a wonderful customer experience is making sure your customer is able to tell you their opinion or concerns so you have the information to improve the experience. According to the blog Get Satisfaction, customer companies are able to turn negative interactions into positive ones by showing that the company truly understands the customer’s needs and is ready to work on providing them with solutions. This is where customer insights become vital—if you don’t have the knowledge to create that intelligent conversation with the customer, you can’t sell your solution or product. Customers want to feel as if you understand their concerns and can listen to their questions. If your company doesn’t use their feedback—or, even worse, doesn’t value it—your customers may not feel they can trust you.

3. Customer-Trusted
The marketplace is more competitive than ever before, so your business needs to create a positive relationship with your customer to keep their business. Yet you can’t gain your client’s trust if you don’t know them and aren’t able to create an intelligent conversation. It’s because of this growing need to truly understand your customers that the customer company revolution began in the first place. Building trust requires a strong foundation that only customer-focused companies can provide.

Being a customer-centered business is vital to keeping your top enterprise accounts. If you’re not invested in your customer, they won’t invest in you. Creating a lasting relationship with your customers and driving your revenue stream is based on discovering how your company can become customer-focused. Dreamforce 2013 will give you countless ways to do just that, but it all starts with making a commitment to being obsessed with your customer and all of their needs.

Road to Dreamforce

FirstRain’s on the Road to Dreamforce

Aug 2013/in , , , , /by

FirstRain is revving up for Dreamforce 2013, and to make sure we’ve got all the latest information, we’ve been watching The Road to Dreamforce on Salesforce Live. It’s been really informative and has helped get our creative juices flowing—except they stillwon’t tell us who the band is! Come on, guys!

 

The best part is that anyone can participate. If you have a question, you can easily ask in real-time: just go on Twitter and use #salesforceLIVE during the session. You might even get an on-air shout out and be famous like Justine!

 

 

If you missed yesterday’s episode, don’t worry. You can watch it here.