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Do you remember those futuristic articles or stories we’d read in the 80s that talked about how with technology we would work less and have more time to recreate? Technology was going to free us from the shackles of our desk. Well, that is possible, if you actually wanted to change it.

The technology of the future has freed us from our desks (mobile phones, laptops, etc.), and this article discusses how the right mix of technology can easily enhance our productivity. Additionally, the Internet has dramatically changed the way that we gather information for business decisions.

With improvements in analytical algorithms in business monitors like FirstRain, Capital IQ, FactSet, and many others, more valuable data can be targeted.  The FirstRain platform can filter out the noise, and simultaneously generate highly targeted business intelligence with its patented semantic technology and analytics. Through such advancements, analysts can not only receive information that is personalized and adaptive to their markets, but discover valuable patterns and data trends as well.

In speaking with one of our customers—a sales rep named Samantha Barrett, I was able to understand how she used FirstRain to solve four problems:

• Understanding key industry changes
• Staying current on her top ten prospect’s businesses
• Finding expansion opportunities in existing customers
• Finding out what’s new for her competitors

This newfound method of information gathering is contradictory to what used to be considered the “traditional” way of researching. Think of it as a new perspective for a new century—it was acceptable, and necessary to “do-it-yourself” given tech limitations in the 90s and first half of the last decade. Searching for your own information was the way to go—who else could you trust to find the most relevant results and cover all the bases? Well, now we can automate it, and we have to start building that trust.

The change in information management models to platforms like FirstRain comes as no surprise. Using solutions like FirstRain allows for an easy, efficient way to manage information. Not having to worry about how credible the sources are, or how much time you spend gathering information allocates time for more important tasks.

Being able to understand information in different ways, and having access to meaningful patterns and data trends can directly or indirectly make all the difference in an entire business. Those who embrace the technology will be more effective, and have access to a plethora of information that they otherwise wouldn’t.

The stories of the future are now the stories of the present—the revolution is here and it would be smart to adopt the 21^st century trend of “trusting tech,” as the end result will benefit decision makers. No longer can you do-it-yourself, the 80s were right, and once again technology dramatically eases our lives.

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