It was 2008 when Airbnb caused an industry-wide double take. Suddenly, technology was disrupting how and where people were booking hotels. Hotel companies navigated the change – by targeting business travelers, redesigning loyalty programs, and, for some, partnering with Airbnb. In a true “if you can’t beat them, join them” move, small hotels list their rooms on Airbnb for a lower reservation fee than traditional hotel listing services. In return, some hotels provide check-in services and amenities for certain Airbnb properties. Now, hospitality companies aren’t taking any chances that technology could disrupt practices beyond bookings. To avoid being surprised again, hospitality companies are incorporating technology on their own and in response to “nearly two-thirds of U.S. guests stating it was “very or extremely important” for hotels to continue investing in technology to enhance the guest experience.” These hospitality technologies range through the top tech trends of the moment.
Not unlike Airbnb, hotel companies are discovering the advantages of a new, mobile-first society, as depicted in StayNTouch’s ebook, How Mobile Technology Will Generate More Revenue for Your Hotel. Many hotel companies apply a hospitality technology, cloud Property Management Systems (PMS) solutions, to automatically offer room upgrades, promote amenities, and provide greater services like early and late check in and out options. This same solution can gather customer knowledge in real-time on arrival time and guest preferences to best manage housekeeping and customer service. The interconnected processes ultimately improve room turnover along with brand loyalty.
Hospitality Technology image from Cruise CriticLet’s look at three transformative technologies that the hospitality industry is jumping on: wearables, virtual reality, and artificial intelligence.
Following top tech trends, hospitality companies are introducing wearable technology into their offerings. Most commonly, these high technology hospitality companies turn to smart watches that can deliver dynamic guest details in real-time including dining preferences, food allergies, and spending histories. Royal Caribbean Cruises offers smartbands on certain high-end ships that act as room keys, wireless payment methods, and tickets. In response, Carnival Cruises introduced a credit card-connected Ocean Medallion, able to be worn in multiple ways including like a watch as pictured above, that will offer similar capabilities to Royal’s watches but will also power a future, ship-wide gambling platform. The hospitality technology that is the Ocean Medallion utilizes an IoT network of sensors and computing devices along with NFC and Bluetooth communication capabilities throughout the ships and ports. The Journal of Hospitality and Tourism Management stated that, “wearable devices will transform consumers from tourists to explorers.” From the company side, wearable devices provide data and access to customers that enhance offerings to stay competitive in new ways.
“Leading hotel companies are … leveraging advances in data analytics and artificial intelligence (AI) technologies to increase online reservations, improve the return on advertising spend (ROAS), better understand guest preferences, and build stronger customer relationships,” according to global analyst firm EY
In terms of artificial intelligence, Ivy from Go Moment is an IBM Watson-driven system designed to handle guest requests. The cognitive technology can interpret questions to fulfill requests and converse with you by phone. Other AIs take a more dramatic, tangible form in robots. Also powered by IBM Watson, Hilton introduced Connie the concierge in one of their Virginia hotels last year. Connie informs guests on local attractions, hotel features, amenities, and can make recommendations for dining and activities.
77% of U.S. consumers are interested in virtual reality (VR) equipment right now, as reported by the Consumer Technology Association. The hotel industry is quickly taking this into account and working to incorporate VR as a hospitality technology. Marriot Hotels & Resorts collaborated with Samsung in 2015 for a virtual reality hotel room experience offering titled VRoom Service that received a headset and headphones. Best Western Hotels & Resorts leveraged a VR experience that allows guests to immerse themselves in the hotels before their stay.
Ultimately, these heightened experiences through technology enable hospitality companies to charge higher prices, create up-sell opportunities at each point of the customers’ journey, and stay ahead of the next potential disruption, all the while delighting their customers.
This blog is part of an Industry & Market Series – analyzing what FirstRain users are tracking at the moment in order to gain advantage for the moment.
Recently, FirstRain had the opportunity to sponsor a dynamic event on leaving the competition behind, hosted by the Silicon Valley chapter of Strategic and Competitive Intelligence Professionals (SCIP).
SCIP has the mission to “be the premier advocate for the skilled use of intelligence to enhance business decision-making and organizational performance to create competitive advantage.”
Photo by Jop Baylon
This recent event included information on SCIP by the Silicon Valley chapter head, Alok Vasudeva, and a presentation on escaping velocity by Michael Eckhardt. Eckhardt, Managing Director & Senior Workshop Leader for Chasm Institute was also a contributing author to Geoffrey Moore’s book, Escape Velocity: Free Your Company’s Future from the Pull of the Past. You likely remember Geoffrey Moore’s name from his bestseller, Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers.
Photo by Jop Baylon
Eckhardt presented and highlighted the assessment of competitive dynamics using those frameworks and tools depicted in Moore’s book. According to Alok Vasudeva, this chapter event was one of SCIP’s best attended in number, with a global audience ranging from Canadians to Brazilians.
Appreciative of the opportunity to hear Eckhardt speak, we dove into note taking, live-tweeting the whole way. The Hierarchy of Powers outlines 5 ‘powers’ a company must align in order to escape velocity. We challenge you all to evaluate your own powers.
A convenient example, and no stranger to Moore, Apple once analyzed seems to have a solid 4 out of 5 powers in action.
Giving us a glimpse into the future, Eckhardt outlined the top 9 tech trends that will be driving the next $1,000,000,000,000 of revenue for 2017-2018.
Because of our own industry focus, it was exciting for us to see the words “Analytics”, “Big Data”, and “Real-Time” in big letters as top revenue drivers. However, we’re still plenty excited about the trends outside our direct space that many of the attendees at the event are top leaders in. With the security and privacy market trending almost daily on every news forum from the national to the tech-specific, we’re looking forward to watching the major changes innovative companies will bring to the table.
After this event, we’re looking forward to finishing Escape Velocity and using it in customer conversations. We don’t want to give too much away but here’s a final teaser on the strategic wisdom strung throughout Moore’s pages,
“Leadership is about being in service to a higher cause; management is about ensuring that service is appropriately rewarded. Both are necessary. You just can’t put the focus on rewards first.” – Moore (p.13)
A big thank you to Alok Vasudeva for organizing, and for inviting FirstRain to participate in and sponsor, this engaging and enlightening Silicon Valley chapter event. We had a lovely evening and look forward to participating in future SCIP events.
Photo by Jop Baylon
If you are interested in learning more about how FirstRain can help you in your go-to-market strategies please contact Daniela Barbosa, our VP Marketing and Partnerships, to schedule a demo or to get more information.
Few things indicate an industrial revolution better than a controversial topic that ironically becomes a unifying factor. The biggest, boldest, headlines shout that 3 in 4 Americans are afraid to drive in an autonomous car, Uber and the DMV are head to head, and the autonomous car industry has the potential to eliminate jobs in up to 128 industries. However, other headlines have written a different story. From companies to technology to cars themselves, the Autonomous Car market is driving us all into a new, collaborative future.
Considered an initial stretch on the roadway to fully autonomous cars, V2V technology, vehicle-to-vehicle, is a wireless network enabling cars to converse with each other. At the next level, the technology would extend to V2I, vehicle-to-infrastructure, enabling cars and say, stoplights, to communicate as well. Consider a future city that is completely connected, from autonomous cars to smart buildings.
Collaboration is not just in the future. Even now, auto manufacturers and car service companies are establishing surprising relationships in order to win this grounded version of the “race to space”. Industry giant General Motors has reached out to carpool service application, Lyft, to test self-driving taxis. Alphabet, Google parent and Autonomous Car technology leader, may now be an Autonomous Car social leader as well in its car project, Waymo. The company already paired with Chrysler Pacifica minivans and is now in talks with Honda on accommodating Waymo’s self-driving technology in an upcoming model – a significant change from Google’s small, bubble cars I pass on our Bay Area roads. In a recent development, Audi and Nvidia have united over autonomous cars.
Those large companies seeking committed relationships, are resulting in start-up acquisitions at every turn:
Why do Autonomous Cars drive such cooperation? Maybe it is the cars’ origin – a unique world of technological cooperation. Founder of Comma.ai and iPhone unlocking, 26-year old George Hotz, has published open-source software and hardware driving agents in an effort to “become the Android of self-driving cars”. Consistent with this approach, Linux has devoted a foundation project to the mission of “creating open source software solutions for automotive applications.” The project, Automotive Grade Linux, or simply AGL, recently released the most advanced version of its platform yet. The AGL community is made up of nearly 90 companies with an impressive roster of Ford, Honda, Toyota, and more.
“This unprecedented level of collaboration is a clear indication that the automotive industry is adopting an open source development methodology that is resulting in faster innovation with more frequent software releases and new features.”
Dan Cauchy
Executive Director, Automotive Grade Linux
Maybe you’re not a fan of jumping on bandwagons. But with expectations of 21 million autonomous vehicles sold globally by 2035, it might be time for all of us to take a seat in any wagon pulled by the Autonomous Car.
This blog is part of an Industry & Market Series – analyzing what FirstRain users are tracking at the moment in order to gain advantage for the moment.
Each social network has its own persona. We have the style icon, all looks, in Instagram and the hotheaded, no-filter urbanite that is Twitter. Then, there’s the socialite, Facebook, and the professional, LinkedIn – both who seem to be undergoing respective identity crises.
Traditionally a sharing point for family and friends, Facebook is crossing into professional realms. TechCrunch recently shared Facebook’s announcement that it is testing out job features. The idea is to give businesses the ability to promote job listings from their company Facebook pages. These recruitment features include job post creation, posting, and even the ability to receive applications. Similar to applying directly through LinkedIn, Facebook is considering a prepopulated format when applying through the network.
This isn’t the first time Facebook has tested LinkedIn-esque features. Last year, Facebook tested out “Profile Tags” that showcased a user’s interests, skills, and personality. Sound familiar? Take a peek at your LinkedIn endorsements.
LinkedIn users seem to be favoring the social aspect of the professional social network. My colleague finds about every third LinkedIn update on her feed to be more personal than professional. However, it’s difficult to pinpoint what’s driving this behavior.
A confusion of what is “work related” is possibly to blame for the increasing clutter on our LinkedIn feeds. For example, the included quote was pulled from a lengthy LinkedIn post.
The quote was accompanied by a big, smiling, “selfie.” Though work and career are essential themes to the post, the emotional description and personal image reflect Facebook’s intimate reputation more than that of the professional networking psyche originally associated with LinkedIn.
The pseudo-work related post formula has spread like wildfire across LinkedIn. Always, a personal photograph follows the assertion. Another “selfie” shot I came across this morning was captioned, “Ready for my first interview!” I can’t image any interviewer not checking the LinkedIn profile of candidates before meeting.
Alongside the emotional, personal posts popping up throughout your updates are the political statements. Statements an employee wouldn’t dare utter in the office are suddenly posted for every co-worker to see in dark gray Source Sans font.
Rather than these posts being overlooked, LinkedIn users can’t resist the bait. Each political post is accompanied by Tweet-worthy replies from every part of the political spectrum. Even posts without political themes are subject to these users.
There’s no confusion of these being unrelated to work (unless one’s industry is, in fact, politics) so what’s driving users to share these on LinkedIn?
LinkedIn may be, accidentally or not, encouraging unprofessional behavior. Just as Facebook has begun to mimic LinkedIn, LinkedIn is mimicking other social networks, especially those heavy on the social. Earlier this year, LinkedIn began developing its own version of Facebook’s “Instant Articles”.
Nowadays anyone can “publish an article” to LinkedIn’s “news” in the same style used by any unprofessional blogging platform including the micro-blogging network Tumblr, with its neo-new wave, post-punk persona. After publishing a blog an article, it will be conveniently placed into the view of their connections via LinkedIn’s “Recommended Reads” emails’ “Published by your network” section. If you play the game right, as outlined here by this highly-shared author, LinkedIn Editors will push your news to the featured #dailyrundowns. Though curated by the human hand, the Daily Rundown sometimes consolidates trends across all interests, creating one noisy summary. Take a look at the below headline on death.
In a world of information overload, the last thing we need is a noisy, one-stop shop. From retail to news to TV channels, our society is demanding filtered, specific access points to what we consume. If LinkedIn loses its sense of self, we lose a productive, professional networking tool and the relevant-information sharing possibilities it offers. On the flip side, if Facebook loses its carefree persona, I may have to limit the number of cat photos I post.
Still not sure the lines are being blurred? Check out this comment made on LinkedIn CEO Jeff Weiner’s recent update:
Finalizing your 2017 B2B Marketing strategy? Make sure you check in on what your B2C colleagues are doing too. In the annual “State of the Connected Customer” report for 2016 by Salesforce Research, surveyed marketers identified getting smart about personalization as a top requirement for meeting their marketing expectations in 2017.
Personalizing consumer messages has become the status quo for most B2C marketers. I have nearly a dozen emails sitting in my inbox, from this weekend alone, recommending cosmetics for my personal skin type and mobile apps for my personal habits. However, personalized messages aren’t just for B2C. Even for B2B, buyers increasingly voice that they want to be treated like humans, not numbers.
Forbes predicts that in 2017, B2B marketing focuses will include:
The two trends aren’t so separated. The answer to humanizing B2B messages with personalization can actually be found in those new data and analytic technologies. In the coming year, personalized experiences for business buyers will emanate from multiple channels including deployment of digital content, social interaction, and user communities.
The 2016 “State of Marketing” report by Salesforce Research shows over half of marketing leaders worldwide are set to increase spending on marketing tools and technology over the next couple years. The investments are driven directly by customer demand. For example,
Image: “State of the Connected Customer” Salesforce Research
For a tangible representation of this statistic, consider the possibilities of personalized, B2B marketing.
Targeted Messages and Target Markets
Your internal data reveals businesses are more likely to invest in your consulting services within a quarter of a new COO coming in. Using external data analysis of executive movements, you can deliver personalized messages to your target customers, automatically and effectively.
Engagement and Relationships
Your hospitality special events team is looking for opportunity indications around a prospect such as new industry conferences or changes in marketing spending. Events are automatically discovered, enabling your personalized messages to potential buyers that encourage your hospitality services over those of your competition.
With in-depth data and analytics becoming increasingly available, effective and personalized B2B marketing has become possible. It’s time to see your business buyers as more than just businesses.
Across the globe, big data and IoT are revolutionizing Conservation efforts.
A concept first named in 1985, the Internet of Things (IoT) is undergoing a modern revival thanks to advances in big data, machine learning, and artificial intelligence. As consumers rush towards the benefits of wearable technology and smart house applications, a handful of revolutionary thinkers are applying the technology to benefitting our earth.
Smart Cities
30% of U.S. greenhouse gas emissions in 2014 came from electricity and heat production. In reaction, cities are incorporating climate change, resilience, and sustainability goals into their smart city aspirations. By 2020, half of all smart city objectives will include these concerns, as reported by @Gartner. Part of the smart city movement, Atlanta, Georgia has already begun incorporating sustainability into its city grid.
A smart cities innovator, Ingenu recently announced an Atlanta project. The Atlanta Machine Network intends, as stated by Peter Murray of @Dense Networks, to connect and monitor “everything from street lighting, traffic signals and parking” in an effort to reduce energy and water usage city-wide.
Conservation of Marine Mammals
Marine residents of the Indo-West Pacific waters, dugongs are threatened by “local fishing, destruction of habitat and illegal hunting” rendering them vulnerable for extinction. To help, IoT cloud provider, @Kii, has been supporting @Smart Earth Networks (SEN) and @Community Centered Conservation (C3) in a “citizen science” conservation project in the Busuanga region of the Philippines. The project equipped fishermen with basic smartphones, provided by local company @Cherry Mobile, enabling them to take photos when they spot the vulnerable marine mammals. Photos are uploaded via SEN’s app to Kii’s cloud, indicating dugong location through GPS. This allows C3 to map and evaluate the local dugong population for future, actionable, protection recommendations.
Close relatives of the dugong, manatees are also at risk. A project started in November, applies AI technology to manatee conservation efforts. Owned by @Google, AI protocol @TensorFlow is being taught with the aid of machine learning to spot manatees in aerial drone-produced photos. The ability would save hours of researchers’ time and lead to quicker, more frequent conservation efforts.
Anti-Poaching Efforts
Most threatened species, including the manatees and dugongs, lose a large number to poaching. AI platform, @Avata, is being applied to anti-poaching efforts in Uganda. AI learns poacher behavior and how to arrange effective security patrols so wildlife rangers can stay a step ahead of poachers.
Self-Awareness
Though IoT, AI, and big data are becoming extraordinary tools for environmental efforts, they are innately part of the problem. In the U.S. alone, data center electricity consumption is expected to reach an annual 140 billion kilowatt-hours by 2020, equivalent to an annual 100 million metric tons of carbon pollution. Fortunately, many of these companies are working towards self-improvement.
For example, with data centers accounting for 6.9% of all energy consumption in Singapore, active data companies are applying environmentally friendly practices:
In America, @GE and @Intel combined their respective offerings, Predix and gateway technologies, to create intelligent lighting – a networked lighting system that aims to improve efficiency. Each have applied the system to their own infrastructures including GE’s factory, Intel’s Arizona plant, and, soon, at Intel HQ in Santa Clara.
The Market
Through IoT, it is thought that information technologies can reduce carbon dioxide emissions globally by 20%. With major companies entering the IoT market, the percentage may be even greater. From telecommunications companies like Verizon to platform providers like Salesforce to IBM, companies across the board are making moves into IoT.*
*Entry moves provided by FirstRain market analytics
This blog is part of an Industry & Market Series – analyzing what FirstRain users are tracking at the moment in order to gain advantage for the moment.
Women hold proportionally fewer sales roles than men and the number is dropping. The same researchers that investigated the personas of top salespeople discussed in my recent post also considered the differences between men and women in sales roles. The study estimated, for technology companies, “the sales force composition to be over 85% male.” Women have notoriously filled fewer positions in white-collar fields than men. For example, last year a report highlighted that “fewer large companies are run by women than by men named John.” This year, @CatalystInc discovered women only hold 4.6% of CEO positions at S&P 500 companies. Why are there few, and falling numbers of, women in these professional roles?
Velocify’s research report and companion piece to the “Account Based Selling: Stop Selling & Start Guiding” study, “The Similarities and Differences Between Men and Women in Sales”, revealed significant commonalities between the genders in terms of personality and skill set and notable deviations in those perceptions particularly influenced by external factors.
The Fisherwoman
Many surveyed women fell into the top-performing persona that makes up the Fisherman sales approach of my previous post with valued traits including patience and empathy. The question with the most significant differentiation between the genders’ answers was that on the favorite subject in school. While the majority of the women chose Language and English Studies, the top answers among males were History and Math. This question, thought to reveal the most about a potential salesperson’s perceptions and communication style, now becomes even more significant as it highlights a divide that starts long before career selection takes place.
The Female Perspective
Despite attempted awareness, gender imbalances in white-collar positions continue. The study found women consistently rated their levels of success in their careers lower than men. This is not due to skill level but rather the perception that women in professional roles tend to have. A survey participant stated “I find that in general, women are more likely to pass off success to their team or others.”
More women said they ended up in a tech sales position “by chance” than men, as women are less likely to be led to the industry in career guidance. In relation, an Open University poll this November found that many women did not follow a STEM career path because of lack awareness and role models. For sales, front-of-mind leaders are primarily men. For example, my own post referenced Don Draper as a stereotype for the successful salesperson.
It Starts Early
The differing paths for the two genders start early. Intel’s study this September found that still, “pink and blue toy categories are dominant in society.” It’s nothing new to hear that little girls are pushed to dolls and boys to building tools. What is new is the study’s finding that, even for toys geared to both genders, the boy version of the toy is more complex and, therefore, creates greater early interest and confidence in engineering skills.
Gender Imbalance Can Lead to Loss
For every girl with the ideal persona and talent to become a top salesperson that is led away from your field, you lose the opportunity for a stronger staff, improved innovation, and increased wins. For those still not hiring enough women, look out. Women are starting businesses at 1.5 times the national average, according to @womenwhotech. You might just be creating your own competitors.
Need more Proof? The Women in Sales Awards North America division released a informative infographic on the benefits of women in sales roles in their June 2016 issue. Read more facts by WIS and more about the great women in sales across North America: @WISAmerica
*Infographic found: https://issuu.com/zarsmedia/docs/wisa_na_2016_web
You’ve heard about the recent cyber attacks. Everyone has. Now, everyone is questioning his or her own cyber security status. Take a look at today’s trending business Cyber Security terms, provided by FirstRain.
As we think over what we can do to make ourselves more secure, vendors in the space are thinking about market opportunities. Playing on current consumer awareness, Aerohive Networks announced their new solution that they claim could have prevented the recent events. Even start-ups are getting noticed by addressing the trend. Circle, a mobile payment application, was quick to reassure consumers on the safety of mobile commerce.
More than just an awareness opportunity, top companies are tackling major business opportunities in the industry, as indicated by FirstRain’s exploration map below. IBM’s recent news release announced that their security division is releasing a cyber security offering to protect banking customers. With finance being the main concern, Visa and Intel announced a collaboration agreement to create better payment security for connected devices, ranging from personal computers to wearable technologies. The companies assign the rising Cyber Security opportunities to the rise of the Internet of Things (IoT) market. Echoing this, Microsoft plans to release a security program for its own IoT service, Azure.
Other signs that the Cyber Security Industry is the hot market of the moment include the spike in acquisitions made by major corporations of cyber security companies. Recently, Samsung Electronics announced it will be acquiring start-up enterprise software company, Tachyon Mobility to “build up their cyber security businesses with acquisitions.”
With Cyber Security heating up, this might lead to the security breakthrough, so to speak, that we need. Author and CIO, Tim Elkins states that “security isn’t an IT problem; it’s a business problem.” If so, IT might just start to receive the attention, budget, and opportunity to transform the industry. However, regardless if you are a vendor or a buyer, in tech or retail, following movements in Cyber Security is essential to business success. In other words, always be prepared because it just makes good sense.
This blog is part of an Industry & Market Series – analyzing what FirstRain users are tracking at the moment in order to gain advantage for the moment.
We’ve heard of Hunters and Farmers. However, a recent webinar from Top Sales World, “Account Based Selling: Stop Selling & Start Guiding”, claims the Fisherman is the true MVP of selling. But who is the Fisherman?
An old, overlooked friend, the Fisherman is described by a 1990s article in relation to recruiting as a patient hirer with diverse requirements. The current seller definition follows the same tone. According to the Optis Group, the fishing salesperson is calm, realistic, and collaborative. For many, this sounds far from the aggressive Don Draper they think of. However, it seems increasingly likely that the Fisherman is the same person responsible for your top sales.
A survey was conducted on top salespeople in order to identify their core persona in terms of attributes that explain drive, motivations, and actions. I attended the survey’s accompanying webinar, “The Persona of Top Sales Professionals” by Velocify. Though this was intentionally not a personality test but rather a look into their perception of the world, for the purpose of testing my Fisherman hypotheses, I answered a short Myers Briggs test according to the survey’s top results and descriptions. Think of this as my Rosetta stone for comparing the Fisherman ideal to the current top sales performers’ persona.
The top answers by top salespeople indicate an ESTJ personality type. According to the Account Based Selling webinar, the Fisherman guides, not pushes, leads through the sales pipeline with support, advice, and appropriate interjection. Similar to Fishermen, ESTJs are described as those that provide “clear advice and guidance” while leading the way down difficult routes.
Dedicated planners, ESTJs value preparation and follow-through. This aligns nicely with the idea that knowledge and relevancy is key to Account Based Selling. Jonathan Farrington, host of the Account Based Selling webinar, proposes that to achieve relevancy, and therefore effective selling, knowledge must go beyond just product knowledge to encompass industry, sector, competitive, company, business, and self-knowledge. This concept carries over into the survey results with the group answering “knowledge is powerful” as essential to sales was the group found to have the highest quota attainment at 170%.
With solid comparisons found between Fishermen and the persona of current top salespeople, the metaphor may in fact be a useful tool for hirers of salespeople or current salespeople looking to adjust their own selling approach to modern consumers.
According to the webinars referenced:
I did consider the possibility that Dreamforce would turn out to be underwhelming – but this apprehension was quickly erased before I even walked in the doors by a casual passing of Marc Benioff. After watching his Keynote live and hearing about him from my team, I expected him to be larger than life, and he was. Seems Dreamforce would be exactly what I was hoping for.
After fulfilling my celebrity sighting for the day, I was ready to start the event. We began our hike in the training area where Salesforce products were explained and showcased for available learning.
If you have done much California hiking, you would feel right at home on the redwood-decorated “trail.” After completing our first walk-through and hearing product lessons, we just couldn’t resist revisiting the “campground” to collect pins and badges. The marketing team here sure knows their audience.
After the Trailhead, we entered the Cloud Expo to interact among my peers. From Silicon Valley neighbors to European visitors, I met many of the corporations helping to shape the cloud industry of today.
But the thing that impressed me the most? The sheer size of the event. What an incredible and diverse gathering of individuals interested in a better tomorrow.
Wish you were there too? Watch Dreamforce on Salesforce Live this year. But next year, be sure to hit the trail and I already found the dates.
