The wait is over. The FirstRain Orion release is causing quite an impactful stir in the world of technology. Orion, released on June 17th, is the world’s first analytics platform that brings together external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to marketing strategy, business relationships, and investments.
Recognition for this universal architecture is coming from every angle, including senior executives from Racepoint and top 10 global pharma company who highlight “smooth integrations” and “increased productivity” driven by FirstRain solutions. The primary topics of discussion displayed Orion’s ability to elevate the delivery of information by:
“We are delighted to bring the new FirstRain Orion architecture to our Fortune 1000 enterprise customers,” said Penny Herscher, FirstRain president and CEO. “The seamless integration of critical and personalized customer and market insights into their enterprise-wide solutions and mobile-first initiatives will help them grow revenue by dramatically improving the speed and quality of the employee’s daily business decisions.”
Review some of the articles covering the FirstRain Orion:
New analytics platform from FirstRain
FirstRain Extends Analytics Reach to include Internal Data Sources
The dawn of data-driven is here. Gone are the days of getting excited about backwards-looking analytics and reporting. Join us at INmarket on July 8th, in San Francisco to explore how data and AI are driving billions of dollars of revenue for B2B marketing and sales. Predictive intelligence will impact all industries, businesses, and our daily lives in ways we can only begin to imagine.
Speakers include senior executives from Cisco, Forrester, LinkedIn, Salesforce.com, MongoDB, CSC, NetSuite, Lenovo and many more. The agenda will include topics such as:
As a partner of 6sense, we’re happy to share a 25% off discount code with you (plus all registrations go to . Use code FIRSTRAIN when you register and we will see you there!
The 2015 SAVO Sales Enablement Summit theme – Spotlight on Growth – brings together an elite community of sales, sales enablement, sales operations and marketing professionals united with a common objective – driving growth through a highly effective, productive and tightly integrated sales ecosystem.
FirstRain is proud to be a sponsor at this year’s summit and to show our support we will be exhibiting and demonstrating how our mutual customers can use SAVO and FirstRain together to drive growth.
The SAVO team has done a great job leading up to the Summit sharing with attendees the best way to take full advantage of the Summit. Here are a few blog posts that highlight what we all have in store for us this week:
There are also some great customer testimonials written from by Michelle Genser that are must reads if you are attending:
We look forward to meeting all the SAVO teams as well as customers at this year’s summit, and will be at the SAVO Smarter Selling Lounge from Tuesday evening June 2nd through Thursday June 4th.
FirstRain COO, YY Lee, is giving a speech at Thomson Reuter’s Data Science Meetup “Rubber Meets the Road: What’s hard about deriving real meaning from data” tonight in San Francisco.
In her presentation, YY will share her expertise on deriving business developments, implicit relationships, and “meaningful insight” from vast swaths of online and social content across the global web. She will share FirstRain’s experience in addressing the following data science problems to deliver deeply personalized information experience to business professionals:
The event is being held at Galvanize in San Francisco tonight from 6:00 – 9:00pm. We are looking forward to meeting you!
Strategic account management is not a new sales strategy and it is known that effective SAM programs create customer loyalty, stimulate growth, enhance profitability, and lead to innovative service delivery. Since 1964, the Strategic Account Management Association (SAMA) has been focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
This year’s 51st annual Strategic Account Management Association conference is taking place in San Diego next week from May 4-7th. Attendance is expected to be over 700 SAM professionals and sales executives from all over the country. With over 40 sessions, this year’s conference focuses on ‘transforming strategic account management from a sales strategy to a corporate strategy’ should lead to great discussions and learnings from attendees and speakers!
FirstRain is a proud sponsor of this year’s conference and FirstRain’s VP of Marketing & Alliances, Daniela Barbosa and FirstRain Executive Fellow, Nima Niakan will be in attendance to learn about best practices in competing for the future!
Attending? If you want to schedule a meeting with Daniela or Nima at the conference, drop us a line.
We look forward to seeing everyone next week!
Building solutions that meets today’s customer needs is core to our FirstRain mission. Over the last few months we have invested a lot of time with customers and prospects to really understand what today’s sales teams need as part of their sales acceleration strategy. Today we are pleased to announce our newest product update with FirstRain Personal Business Analytics™ for Sales 2.0 for salesforce.com. Starting today, FirstRain customers can download the newest version of FirstRain for salesforce.com from the salesforce AppExchange.
Transforming the way people market, sell and service through a customer-focused lens takes a deep understanding of the customer and the markets in which they operate. FirstRain gives sales and marketing teams the insights they need to understand emerging business challenges and opportunities, driving actions and strategic decisions in order to grow revenue. FirstRain ranks top accounts by the quality of triggers that are dynamically discovered based on a user’s role, and the products and services they sell.
Using an adaptive business graph that delivers powerful categorization and precision, and in-the-moment, context-aware personalization, FirstRain can now coach sales teams by alerting them of “Deal Breakers” and “Accelerators,” which include real-time triggered events on potential risks in active Salesforce.com sales opportunities or real-world events that will help accelerate sales discussions.
Welcome to a new way to know “Who to Call” and what to say!
You can read the full press release here, or sign-up to see for yourself here.
We are proud to announce that our partner Mergent has recently launched Mergent Intellect 3.0, which now provides users with an enhanced social and Web content experience powered by FirstRain analytics. Mergent joins other FirstRain partners that are providers of structured business and financial information in leveraging FirstRain’s technology platform to deliver a modern and valuable information experience.
In today’s world of information overload, data platforms must go beyond traditional news feeds that quickly get noisy, repetitive and turn-off users, in order to provide a comprehensive 360 view of companies and markets. With access to FirstRain’s technology platform, which delivers advanced analytics on unstructured information, including social media conversations on Twitter and blogs, and highly relevant, real-time insights, companies can now deliver the perfect mix of contextual data to their users.
Read the full Mergent customer story here: Mergent. Global Financial Services Solutions.
As we approach the much anticipated final four weekend of the NCAA Men’s Basketball Tournament, everyone’s talking about whether Kentucky will win it all. The past predicts that the championship isn’t in their favor, but so far they’re proving history wrong and fans can’t stop watching to see what happens.
March Madness may be killing sales productivity in your organization and with the odds of predicting the perfect bracket being 1 in 1,610,543,269 according to Nate Silver of FiveThirtyEight you definitely want your sales strategy to have better odds. The more we watch, the more we realize that transforming your sales strategy is a lot like playing the tourney.
Check out these top ten tips* we have put together for transforming your sales teams with analytics that reveal the changing relationships between businesses, markets and products—so you can win, on and off the court.
*Hover over each dot to view the tip.
A new post from Rachel Clapp Miller at Force Management posted on HubSpot titled ‘How to Get Your Sales Team to Show Value in Social Media‘ is a good quick read as you think about enabling your own sales teams with social selling skills.
According to the post, a survey from IDC shows 75% percent of B2B buyers use social media to make purchasing decisions. And that number jumps to 84% when you factor in C-level and/or VP Executives. It’s a no brainer, making your sales and customer facing teams social is important and Rachel’s 5 tips are spot on:
I love this combination of technology, enablement and setting formal goals for your teams and have seen it work well for sales teams of all different sizes. Here is how we enable our own FirstRain team to become social sellers:
Using our own platform, FirstRain provides each one of our customer facing rep with prompts, covering their customers, target markets and industry trends. With one click access from all our apps, they can quick share externally to Twitter and LinkedIn and to internal social networks (we use Chatter, but enable our customers on Chatter, Yammer and IBM Connections).
In addition, our marketing team on a weekly basis picks out 10 pieces of content for our field team to quickly share on Twitter and LinkedIn. Our team creates these weekly emails, using targeted FirstRain views we have created and selecting content that we may see our own network sharing. Topics range from Sales Enablement trends, Platform engagement, Internet of Things and things like security concerns that our customers care about. Some are directly addressed by the products we provide, but some are top of mind topics that everyone should care about. The format is as easy as our product app sharing, one click to twitter or Linkedin- leading to many thanks and sharing from our teams!
DM Radio provides a casual talk radio format for detailed discussions about the people, products, services and trends that comprise the IT industry. On this week’s episode “Rise (and Assimilation?) of the Analytics Databases” host Eric Kavanagh will lead a discussion around a whole new crop of analytics databases that have emerged. This week’s guests include FirstRain’s COO YY Lee, Zahid Akhtar of Deloitte, Mark Madsen of Third Nature, and Brian Gentile of TIBCO.
Join the broadcast to learn how can you use these tools to benefit your organization today!
Tune in Thursday February 12th 2015 at 03:00PM ET/12:00PST. Register here
