Marty did a lightning talk at the recent Smart Content conference in New York. The video is not great quality (stick with it because his face does come onto the screen after a minute) but his talk is interesting if you are curious about how we treat “business” as a domain and use semantic technology to find our customers the critical intelligence about their markets and target companies.
Here’s the link if you want to go straight to the Vimeo site
FirstRain lightning talk, Smart Content MArty Betz from Seth Grimes on Vimeo.
There is nothing like hearing about how customers use a product from the customer himself. Here are two short videos about how Symantec has integrated FirstRain into their market intelligence process and platform.
First: Clips from Kevin Bailey’s overview talk (4 mins)
Second: Q&A between Kevin and me (7 mins) – describing how FirstRain is used in the intelligence flow and what it does for the user’s knowledge of their customers and market.
