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Big congratulations to our FirstRain product and data science team, for winning the Ventana Research “Marketing Excellence Award” for 2015!  Driven by our recent Orion release, FirstRain was distinguished as a groundbreaker in Marketing Strategy and as an Essential Tool for Marketing Success by Ventana Research.

The annual Ventana Research 2015 Technology Innovation Awards recognizes companies and technologies that are continuing to innovate and utilize expertise to interact with customers and we are proud to be one of the recognized leaders amongst these!

The FirstRain platform is an analytics platform that empowers enterprise customers to deliver business-critical and actionable insights to departments, teams and individuals. Mark Smith, CEO and chief research officer at Ventana Research affirms, “Marketing needs up to date information as it assesses the market and takes action, and FirstRain’s platform exemplifies our idea of an essential tool for marketing success, through FirstRain, enterprises and especially marketing organizations are not only able to learn more about the marketplace, but they are also able to gain insights leveraging big data analytics for highly personalized, relevant and timely information for sales and marketing teams.”

FirstRain dramatically increases strategic insight by adding new families of business analytics and the ability to integrate and analyze internal company data with Web and social data.

“Ventana’s Operational Innovation Award for Marketing Excellence is a testament to the powerful business insights that we provide our customers through the FirstRain platform,” said Penny Herscher, president and CEO of FirstRain. “With FirstRain, marketers can unlock the value of internal company data with Web and social for disruptive analytics that drive smart business decisions.”

For more information on the award please read the full press release and visit the Ventana Research Innovation Awards site.

What to learn more? Please contact us for a demo!

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