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Only 321 more days until Dreamforce 2014!

Nov 2013/in /by

Just kidding! Let’s all just sit back and take a breath. You’re done. For now…

FirstRain had a pretty awesome DF13. We met over 1,200 people at our booth in the Cloud Expo, had a lot of in-depth discussions, and many booth visitors were very interested in setting up time after the show to learn more about how we can help them “Step into Their Customer’s Reality.”

Penny hosted two panel discussions focused on customer testimonials on Monday and Wednesday, with QTS and Cisco, respectively. These sessions were well-attended and generated a ton of great questions from the attendees. YY also led a very successful Table Talk on Tuesday about FirstRain and how to make a great app (she should know… have you SEEN FirstRain for Touch?)

Led by Chassis the Drink-Serving Robot, our booth staff had fun and worked hard. We loved getting to meet everyone and show off our FirstRain products… and had a great time explaining what a fitbit is. And what you could use those cute flip-flops for (you squeeze them!). The potentially best part of DF13 is how people reacted to Chassis. For some, you could see the trepidation and fear in their eyes as they skirted around him. Others seemed confused as they poked and prodded poor Chassis (it’s ok, he probably liked it). And I can’t even count how many pictures we took for people!

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We also gave over 600 demos, which means that FirstRain will donate $1,200 to Soles4Souls to help with the relief efforts in the Philippines. We’re so happy to be able to help!

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The biggest thing our customers confirmed during our many meetings and demos is that in today’s ever changing world they need ongoing real-time data analytics across the web. Salespeople need to really know their customer, and marketers need to truly understand their markets–in order to help their customers AND themselves. Like Marc Benioff repeatedly expressed, a customer-focused company is good for everyone involved, and having a firm grasp on the critical events affecting your customers is the first (and biggest) step!

So thanks to everyone for coming by our booth–see you again in 321 days!

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You Had Me At Hello. Smiling That Is.

Aug 2012/in /by

Dreamforce season is upon us! Attendees and Salesforce.com employees are talking about what they are wearing and not wearing (I really hope not!) to the event, the Dreamforce party app is hopping, SaaSy videos are going viral, animated gifs are turning up everywhere,  sessions are filling up fast and rumors are flying around.

So what are we doing in preparation? Well, some hard work of course as we coordinate our booth (#1626), our customer session [360° of Excellence: How GE Capital Drives ROI Through Customer Intelligence], our team schedules and our client appointments—but also some fun, because that is how we roll here @FirstRain …

If you’ve been following @FirstRain or Penny, Ryan or myself on Twitter, you may have noticed we’ve been tweeting out about our new customer intelligence Tumblr:  “You Had Me At Hello, Letters to Marc Benioff“, with a couple new posts a day.

So what exactly is it? You Had Me At Hello are letters directly from Penny to Marc Benioff, Salesforce.com’s CEO. They are ‘penned’ in Penny’s own voice—no marketing content editor behind the scenes—and are what our COO, YY Lee, recently called “like passing hallway notes between two CEOs”.

We have had a lot of positive feedback from our customers (including many who are mutual customers with Salesforce.com), along with many ”thanks for making me smile.” This ticks off our #1 objective as we all continue to be manically busy trying to prep for Dreamforce, deliver our updated AppExchange offering, work on a couple of new client SFDC implementations and continue to drive value to our customers rolling out tools like Sales Cloud.

Here are some highlighted posts from the Tumblr in the last week that might also make you smile:

To read the rest of the posts go to  #UHadMeAtHello! Read it, Tweet it, and Submit Your own Letter to Marc if you are so inclined.

View the full archive here.

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