The past few weeks have been extremely busy and exciting as we prepare for Dreamforce, which is now only a week away! But today, I have some other exciting news to share, the launch of our new solution—the FirstRain Performinator!
Performinator is our newest solution for delivering strategically tuned customer intelligence for major account sales and marketing teams right into their existing CRM, social enterprise platforms, smartphones and tablets. Performinator helps your entire team of sales and marketing pros understand their customers’ business as well as your superstars do. And for the thousands of early-adopter users who are already getting FirstRain Performinator today, it’s the ‘carrot‘ that gets your people engaged in and drives value from your CRM and platform investments. Don’t YOU want to ‘Be the Carrot‘? 
Most sales and marketing teams don’t have the time to gather the deep knowledge of their customers and end-markets that’s needed to really challenge their customers, uncover opportunity and spot risks. FirstRain already delivers the right intelligence to help solve this challenge, but with Performinator we make it so easy, and so well-tuned to your customer markets that each of your users are transformed (no phone booth required) into your company’s go-to experts on your most significant customers.
In fact, at Dreamforce next week, leaders from GE Capital and FirstRain will be discussing the new solution and how they are embracing the carrot. If you’re interested in attending the session and learning more about Performinator, you can do so here.
Superman may use his super powers to fly, but Performinator uses its powers to transform your sales and marketing teams!
This is my first year attending Salesforce’s Dreamforce conference and I am very excited. As a first timer, I wanted to make sure I was prepared, so I turned to Twitter and Dreamforce Chatter to find out the scoop on what to expect. Here are the top 10 tips I’ve compiled to help you (and myself!) get ready for Dreamforce 2012.
1. Wear comfortable shoes, this is the most talked about recommendation on social media right now! You spend almost all day on your feet, so take care of them. High heels may look great on Day 1, but your body will regret it on Day 2 if you can barely stand…
2. Bring an extra battery! From session hopping to coordinating meet ups with your iPhone you are bound to lose battery power. Make sure to bring your charger (there will be charging stations) or buy an extra long battery to ensure you aren’t without power halfway through the conference.
3. Flag that full session! Didn’t get to register in time for a session you are dying to attend? Don’t fret, Salesforce is now allowing you to go to the Agenda Builder and “flag” each full session. If you flag the session in the Agenda Builder, Dreamforce will notify you when they add an additional session. For example, to find out more information on how to flag the hot GE Capital “360° of Excellence” ROI session, do so here.
Another option—just show up! Most likely there will be some “no-shows”. Go early! It’s first come, first serve.
4. Stay out late and meet people! There will be a lot of cool, interesting people at the restaurants and bars around the Moscone Center ready to chit chat. It’s a great way to network and learn about new products.
5. Don’t overload on sessions! There are tons of great sessions you are dying to see (like FirstRain’s, of course!) but scheduling back-to-back sessions will leave you with very little time to explore the expo. Limit yourself and be mindful that sessions are at different buildings.
6. Party time! Interested in checking out the social scene after the Moscone Center closes? Check out this App for up-to-date events happening at Dreamforce.
7. Bring Layers! Never been to San Francisco before? SF is a layering city. September may be one of our warmest months, but depending on the micro-climate on that particular day—or of that exact block—you may experience a whole range of temperatures. Bring a sweater (or two).
8. Take advantage of San Francisco’s coffee and donuts! Blue Bottle Coffee is just a couple blocks away and Philz isn’t too far. SF has a Starbucks on every block, but these coffee houses brew each cup individually. Caffeine is a necessity to keep yourself energized throughout the conference. And If you are planning on staying out late, make sure to visit Bob’s Donuts on Polk street. They are open 24 hours but make donuts fresh at around 10pm. You won’t be disappointed, they are fantastic. I’m a regular!
9. Be organized! Map out all the sessions you are attending and the booths you want to visit. This year, a lot of the sessions are held outside of the Moscone Center at nearby hotels. Familiarize yourself with the area prior to the conference.
10. Make sure to check your social media and talk to DF alumni! Stay active with #DF12 and Dreamforce chatter for new recommendations while the conference is happening. As well as reach out and talk to DF alumni! Many of the FirstRain team are Dreamforce veterans and are helping me get #DF12ready.
And for those of you attending Dreamforce12, you can check out the full thread where I compiled all these great ideas, if you want even more great tips (and special thanks to Jeff Grosse for so many terriffic suggestions).
Dreamforce season is upon us! Attendees and Salesforce.com employees are talking about what they are wearing and not wearing (I really hope not!) to the event, the Dreamforce party app is hopping, SaaSy videos are going viral, animated gifs are turning up everywhere, sessions are filling up fast and rumors are flying around.
So what are we doing in preparation? Well, some hard work of course as we coordinate our booth (#1626), our customer session [360° of Excellence: How GE Capital Drives ROI Through Customer Intelligence], our team schedules and our client appointments—but also some fun, because that is how we roll here @FirstRain …
If you’ve been following @FirstRain or Penny, Ryan or myself on Twitter, you may have noticed we’ve been tweeting out about our new customer intelligence Tumblr: “You Had Me At Hello, Letters to Marc Benioff“, with a couple new posts a day.
So what exactly is it? You Had Me At Hello are letters directly from Penny to Marc Benioff, Salesforce.com’s CEO. They are ‘penned’ in Penny’s own voice—no marketing content editor behind the scenes—and are what our COO, YY Lee, recently called “like passing hallway notes between two CEOs”.
We have had a lot of positive feedback from our customers (including many who are mutual customers with Salesforce.com), along with many ”thanks for making me smile.” This ticks off our #1 objective as we all continue to be manically busy trying to prep for Dreamforce, deliver our updated AppExchange offering, work on a couple of new client SFDC implementations and continue to drive value to our customers rolling out tools like Sales Cloud.
Here are some highlighted posts from the Tumblr in the last week that might also make you smile:
To read the rest of the posts go to #UHadMeAtHello! Read it, Tweet it, and Submit Your own Letter to Marc if you are so inclined.
View the full archive here.
If you’ve been following our @FirstRain Twitter feed, you’ve heard how excited we are to be sponsors of Dreamforce 2012! Dreamforce is Salesforce.com’s annual cloud computing conference held at San Francisco’s famous Moscone Center. Last year the event brought in more than 270 exhibitors and attracted over 45,000 people (plus an additional 35,000 who tuned in virtually). This year’s event will be September 18-21st and is expected to be the biggest Dreamforce yet. It’s centered around the theme: “Touch the social enterprise” and aims to focus on how more and more businesses are now going social.
Key headlining speakers include Jim Immelt, the CEO of General Electric, Former Secretary of State General Colin Powell, Angela Ahrendts the CEO of Burberry, Sir Richard Branson the founder of the Virgin Group, and a musical performance by the Red Hot Chili Peppers!
Natutally, FirstRain is in the midst of planning some awesome events for Dreamforce—however—we’re (almost, but) not quite ready to share them yet! In the meantime, make sure to follow us on Twitter and subscribe to our blog Market Mine for more information and updates on `FirstRain at Dreamforce‘.
If you plan on attending Dreamforce 2012, reach out to me on Twitter @justineleviand let me know!
For more information on Dreamforce please visit: http://www.salesforce.com/dreamforce/DF12/
And if you would like to attend Dreamforce, you can register here.
I must be a horrible target for a sales person. I don’t listen to cold call voicemails, I delete 99% of the spam emails I receive and, if a sales person is lucky enough to get me live, they have about 10 seconds to catch my attention before I tune out.
But I am not unusual. My short attention span and company-selfish interests are typical of the busy exec. And this is something too many sales people don’t take into account. They talk about their products and their needs, not my company’s needs.
In one study:
and there is simply no excuse for this any more!
In the recent report on Sales Intelligence the Aberdeen Group not surprisingly found that the types of intelligence that are most useful are the higher level ones — company and competitor, not the basic contact data most sales teams get equipped with. [Note: Image removed from this post by request of Aberdeen]
We see this need again and again. If you want to get through to an executive (like me) you need to understand my business. What drives my business, what I am trying to achieve, and what’s impacting my customers decisions.
Having my social profile, while cute, can actually make a salesperson annoying. Just because you contact me on Twitter or send me an Inmail is not going to make me respond— in fact if it is a cheesy message without substance I am not going to pay any more attention just because your message is on social media. On the very rare occasions an email gets through my filter it’s because it speaks to my business needs.
The solutions exist today to equip your sales team with smart customer and competitor intelligence right in their workflow. Within the CRM, tailored to the market the rep is in, configured to make it easy for the rep to review the customer intelligence and so be knowledgeable about how he/she can impact the customer’s business—and so talk about the customers need first!
So if you want to sell directly to executives, do your homework about their business first or you are wasting your time as well as theirs.
I love release days. Not only is there the excitement of announcing great, new product features, but there’s a real thrill each time I see yet another amazing, customer-focused accomplishment for FirstRain. However, release days are exciting for our customers too, since it’s a reassurance that we are working hard for you and your business needs.
When I started at FirstRain (almost one year ago!), we had just announced the integration of our mobile platform for iPhone and Android devices. Since then I’ve seen the introduction of several new products, such as: the development of the iPad app, the introduction of the FirstRain ECI system, and more recently, the FirstTweets and visualization analytics integration. We’ve really come a long way in just under a year!
Today, we at FirstRain have put out our July 2012 Product Release, and with it we are adding some great new updates and additions to many of the great new features we’ve developed in the past year. This month’s release is all personalization. We’ve updated our iPad app, improving the in-app monitor experience, taking an already great app and making it even more powerful and useful. So if you’re a FirstRain user who hasn’t yet downloaded FirstRain for iPad, now’s a great time to do so!
We’ve also updated our iPhone and Android apps and added in some nice, new features throughout the product to better personalize and share your customer intelligence experience. This release focuses on taking what we already have that works well and making it even more personal.
For all of you who are FirstRain customers, I encourage you to check out these new updates and, as always, please let us know what you think!
The hottest summer months in Delhi are May and June, with temperatures going as high as 45 ⁰C (~113 ⁰F)! It only begins to cool down when the ‘First Rain’ of the monsoon season decides to descend and make the days cooler, greener and less dusty.
Besides the hot weather, June has been a busy month. The highpoint was a Kids@Work day that brought in about 20 Rainmaker’s kids, ranging from an age of six months to twelve years. The kids spent a good part of the day at FirstRain India. It was great fun to watch FirstRain parents and non-parents taking care of the little ones. I am very impressed (and proud) by how hands on all the Rainmaker parents are!
Below are some snapshots from the day:
Current and future Rainmakers work in perfect harmony
Who is the better programmer- father or son?
Going home a winner!
At FirstRain India we like to host numerous events that every Rainmaker can particiate in. We divide everyone into event teams (a lottery system) comprising folks from different departments, getting together to participate in fun, as well as competitive events, throughout the year. This allows people from different departments to come together and team up to excel in an entirely different setting. The events range from quiz competitions to ramp walks to decorate your bay and the events culminate with a prize trophy to the winning team at the annual offsite event. The new teams were created this summer and the first task assigned to them was to create a name, logo and punch line for their team.
Finally, June ended with a small party in our cafeteria for all the employees who had June birthdays. All the June birthdays gathered around the cake (including myself) and so a case for me of have your cake and eat it too!
Lots of exciting things happening at FirstRain lately! With a mixture of some great new customers, fun company events, new FirstRain faces, giving the office a fresh, new look, and a big award announcement— June has been busy and we’re only eight days into the month!
First, we announced this week that FirstRain is a finalist for the 2012 American Business Awards in the new product or service of the year, business-to-business products category. As a finalist, FirstRain will either be the Gold, Silver or Bronze Stevie Award winner in the program. The ABA will present the awards at two award ceremonies, the ABA traditional banquet on June 18th in New York, and a new tech awards event on Monday, September 17th in San Francisco. A fantastic honor for us.
Last week, the FirstRain team held one of our traditional potluck lunches. Jordy brought in a special French dessert, baked by his mother, who is in town visiting from France. Our special guest was Eugene’s new 1 month old daughter. Our potluck lunch turned into a baby shower, welcoming her to the FirstRain team— our youngest and smallest team member yet!
![photo[3]](https://farm9.staticflickr.com/8021/7176830067_b3c53190e4_c.jpg)
Along with Eugene’s beautiful new daughter, we are excited to welcome two new additions to FirstRain this summer, Patrick and Sebastian. Patrick is a student at San Jose State and is working with Eugene and Connie in our accounting department. Sebastian (who worked at FirstRain last summer) will be assisting Ryan and the marketing team this summer, before starting college at NYU this Fall. We’re thrilled to have them.
Last night, some of the FirstRain team participated in the annual Splash and Dash race at Stevens Creek Reservoir in Cupertino, CA. We had 9 rainmakers competing in the race, Doug and Aaron finished first for the relay teams, but everyone did a great job and all finished the race strong. Afterwards, everyone went back to Penny’s house for a barbeque. We will partake in the event again in August, when our east coast team is in town to join in on the fun.
![photo[1]](https://farm9.staticflickr.com/8162/7362048898_0eeab08da2_b.jpg)
Looks like another FirstRain summer is definitely off to a fun and full-forced start!
Our world is surrounded by software. Every day teenagers spend more than 10 hours a day on line interfacing through a software layer – texting, facebook, tumblr, TV, movies – all are constructed in software and people use a software layer to interact. Even as a CEO, my day is dominated by software – Office apps, Twitter, Skype and even Words with Friends.
Software is changing our world in as profound a way as the book did starting in 1440. The book, following the invention of the printing press, democratized knowledge. Anyone who could read and write could share ideas and change the way other people thought. By 1500 there were 35,000 book titles in print and over 20MM books printed. 60 years after the invention of the computer the influence of software on our world is still growing exponentially.
And it touches everyone. Poor illiterate women in India running micro businesses through a cellphone. CEOs and bankers. Students at a Palo Alto High School. And so when I was invited to give a TEDx talk at Gunn High School two weeks ago I chose to talk about how being able to code – or at least understand enough structured logic to create software apps – is as important now as being able to read and write.
Technology is now where the jobs are, where the growth is, where the source of the major revolution of the next 100 years starts. It’s an exciting place to be and it’s a meritocracy. Everyone can learn it, just like everyone can learn to read and write.
Here’s my talk:
And the most exciting thing for me giving this talk was that at the end I was surrounded by teenage girls thrilled to have their interest in software and technology endorsed and confirmed by my talk.
Last Thursday I had the opportunity to participate in a panel discussion on digital privacy in Palo Alto hosted by the Business Association Italy America (BAIA), a network of entrepreneurs, managers and professionals focused on innovation. Personally, an event like this is always a bit of a stretch for an introvert like me, but I’m very glad I was coaxed out of my shell to engage on this important topic.
On the panel with me were two fascinating people, Professor Alessandro Acquisti and Andrea Vaccari. Andrea was a hot commodity that night, as he is co-founder and CEO of Glancee. Glancee had just been acquired by Facebook, and Facebook was going public the next day. Alessandro is a true expert in the field of Information Technology and Public Policy at Carnegie Mellon.
As panel moderator Mary Trigiani put it, we were two Digital Immigrants and One Digital Native coming together, representing diverse perspectives. And the difference in perspective on on digital privacy issues between the Digital Natives in the room, who were more comfortable with their persona, behaviors, and lifestyle being out there and accessible on the Web was noticeable that night. The Digital Natives were not necessarily pushing the boundaries, but more were either unaware of the boundaries being pushed or not at all bothered by them, seemingly confident that things would be okay. The Digital Immigrants, on the other hand, expressed much more concern about how acquired data can be used by Companies for great good and great evil.
Alessandro shared his thought-provoking experiment, where he and a team of research analysts constructed a mobile App to generate a person’s social security number from a snapped photo of a stranger’s face. All based on freely available software, online databases, and statistical processing.
Andrea pointed out that we all leave “digital footprints”—data that is left behind, collected, and available for use. As an example, he related a story from Business Insider that told of how Target got into some hot water when they used observed shopping patterns to indicate women that are likely pregnant, and then used this statistically derived information to send coupons to those theoretically pregnant women. The technology proved to be so good that it exposed a teen girl’s pregnancy to her father when he found the coupons that had been sent to her.
In my view, this technology is still way ahead of the law. Living and working in Silicon Valley, every day we see analytics technology being applied relentlessly to redefine business and the way businesses work, online retailers challenging the way states levy sales tax, and online shopping experiences getting more and more targeted. Digital Privacy law requires legislation, and legislation is the purview of governments, regulatory bodies and advocacy groups—in other words, it’s not a speedy process. Structurally, legislative timelines will always lag the incredible pace of technology adoption, with the result being that most of what is technically feasible has not only not been regulated, but probably isn’t even being thought about yet in our legislative bodies.
In this digital privacy environment, many companies simply state they are “in compliance with all federal and state laws…”, but what does this really mean? Given this known lag, companies should be responsible for operating at a higher standard when deciding how to best to manage and protect information from inappropriate use. Setting internal privacy boundaries and codes of behavior proactively mitigates the negative effects of overstepping the mark and the subsequent consumer backlash. At FirstRain two of our core values are “Act with integrity at all times” and “Take ownership for the company’s success”. For us, keeping these values at the forefront helps maintain the balance between ethics and profit.
FirstRain provides our customers (B2B sales and marketing professionals) with relevant customer and industry information to increase revenue and strengthen relationships. Our users are business professionals who want to quickly and efficiently access only the information they require to drive revenue in their businesses. Now, the more we at FirstRain know about each customer, the better an intelligence solution we can then offer. But often they do not have the time or patience to enter a boat-load of personal preference information—and therefore the tension between relevance, business objectives and customer analytics. In this case, I believe the use of a thoughtful combination of “self-declared” information, combined with “observed” behavior (e.g., likes/dislikes, click-throughs, etc.) and “inferred” statistics can make a massive difference. The key is using the information with integrity and only for the intended purpose of delivering an improved customer experience.
I am concerned about digital privacy, and the lack of tools for consumers to access, verify and fix incorrect or inaccurate information out there. I am also sure that in the years ahead we will see businesses continue to push the digital privacy boundaries. There will be some notable scares, subsequent backlashes and regulatory adjustments. However, I am personally also looking forward to a massively improved user experience.
A big thank you goes to our hosts Giorgio Ghersi and Mary Trigiani at BAIA, for being wonderful hosts, and our own Daniela Barbosa, here at FirstRain, for her tireless focus on making sure this introvert turned up and participated.
